How important is product packaging design?

• source: baopack;
• Time: 2018-09-07
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Technically, the main purpose of product packaging is to guide people's shopping choice. In most cases, packaging solutions also need to satisfy people's expectations of a large category of cognition, for example, the white Tetra paper carton represents what in it is milk and the big puffed bag what in it is chips. If the two are in turn, it will cause misunderstanding. Let's take a look at the product packaging boxes of lactobacillus beverage on the supermarket shelf. Do these packing boxes look all the same?

Creative packaging ideas, first of all, we need to let the consumers know what exactly the products stand for. For example, the product is noodle, while the results turn out as the packaging is too innovative, people mistake it as milk powder. Therefore, such packages design innovation is a failure.

A product's packaging form, picture content, and even specific to the choice of font and color, all need to be based on accordingly proof. Product packaging should be regarded as part of the product. In addition to the basic experience function, brand communication responsibility is also needed.

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